About Us

Hola! I'm Divya Bhat, founder of Averly.

I'm in the business of reimagining comfort and redefining confidence — not just through fabric and stitching, but by deeply understanding what women and girls go through at every stage of life.

The idea for Averly came to me in a quiet moment at home. My teenage daughter was tugging uncomfortably at her bra strap, clearly distracted and uneasy. A few minutes later, my mother winced as she tried to remove her back-hook bra after a fall. That moment stayed with me. It wasn’t about style. It wasn’t even about age. It was about pain that no one talks about and the need for care that goes unnoticed.

That was the beginning of Averly. Not as a business plan, but as a response — a way to say, “I see you. And you deserve better.”

We make bras that feel like support, not stress.

Every bra at Averly is made with intention.
 We use buttery-soft modal fabric that feels smooth on sensitive skin, ideal for growing teens, women in recovery, or just anyone tired of the pinch and pull of traditional bras. Our no-dig elastic, clean finish seams, and breathable construction are not just aesthetic choices — they are answers to discomfort, frustration, and compromise.

Averly bras feel like a second skin. They stretch, move, and breathe with you. No wires poking. No awkward padding. No hard seams. Just gentle, everyday ease.

A shift in design, led by empathy

The front-hook bra was one of the first designs we created. Originally imagined for women with arthritis or shoulder pain, it quickly became clear that it offered relief for many more — teens who are new to bras, new moms adjusting to post-baby changes, older women dealing with reduced mobility, and even women simply tired of struggling with back hooks.

We didn’t stop at solving for convenience. We rethought the entire structure of a bra. What if a bra didn’t just hold your body — but actually respected it?

That’s the revolution we’re building, one soft clasp at a time.

Our promise

A bra should never feel like a battle. It should feel like support — gentle, powerful, and invisible. Every girl and every woman deserves that kind of comfort.

This isn't just a line. It's what we ask ourselves before designing every product.

Who we design for

  • A teenager who’s still figuring out her changing body
  • A young woman searching for a fit that lifts her up without holding her back
  • A mother who wants function, comfort, and grace in one package
  • An elderly woman who values ease over struggle

At Averly, we don’t chase trends. We design for real lives, real needs, and real moments. Every product begins with a question: “Will this make her day easier?”

What makes Averly different

Ultra-soft modal fabric
 Gentle on the skin, breathable, and durable enough to feel good even after a long day. Ideal for sensitive skin and everyday wear.

Wire-free and lightly padded options
 You choose the level of support. Our bras are shaped to hug your body without any pressure points.

Inclusive and thoughtful design
 From front hooks to broad straps, everything is made with usability in mind. Easy to wear, easier to love.

Designed by women, for women
 We’re not here to follow old rules. We’re here to rewrite them. Every product is created from a woman’s point of view, not a marketing brief.

We don’t mass produce. We build with care. From sourcing fabric to final stitching, Averly is built to last — and to matter.

Why Averly exists

We’re not just another lingerie brand. We’re here because comfort shouldn’t be a luxury. Because confidence shouldn’t require compromise. And because every woman, no matter her age or background, deserves innerwear that feels like it was made for her — because it was.

Welcome to Averly.
 Unapologetically soft. Unshakably strong.